It All Begins HerePolitical Design: Local/State Campaign Collateral
A local/state candidate needed yard signs and print collateral that could do a lot of work fast building name recognition and a clear, memorable visual identity in a crowded field, all within the tight timelines and budget constraints typical of a local race.
As sole designer, I took the collateral from concept through execution, developing a design built for quick recognition at a glance the kind of clarity a yard sign needs when it's being read from a passing car rather than studied up close. The visual identity had to be simple and bold enough to hold up at small and large scale alike, from a yard sign to a mailer.
The finished collateral gave the campaign a consistent, recognizable presence in the community clear and legible wherever it showed up, from front lawns to printed materials.